The white and green minimalist design of More is Love flagship store is a fitting backdrop for the rails of fashionable clothing. Located on Kiacheli Street near Galaktioni Bridge, they offer jewelry, accessories and clothing for women from up-and-coming and established designers. Here, you will find contemporary local Georgian as well as international designers with ample amounts of cool. The shop has gained a reputation for being one of Georgia’s most forward-thinking fashion houses.

The colorful feather mules of Nina Zarqua, military-inspired separates of Babukhadia, and signature lace caftans from TwoM are displayed side by side with LVMH Prize finalist Anna October and Moscow’s walk of Shame, just to name a few. The distinct style of the clothes on sale have made More is Love known outside of Georgia. They operate an online store that ships their goods around the world.