Whats new? What will stay the same? The international consumer goods fair Ambiente will be showing the new styles for the coming year from 8 to 12 February 2019 in Frankfurt. Exquisitely presented trend worlds, expert guided tours and a digital brochure will provide retailers and industry representatives with comprehensive insight into future trends.

The design studio Stilbüro bora.herke.palmisano has researched the styles that will reflect the feel of the times for 2019, and will be showcasing those styles for Ambiente. To forecast such trends, they’ve been sifting through global developments in design, art and architecture, and also fashion and lifestyle. “Every trend is based on a social development. It’s an attitude to life which expresses itself in new, rediscovered and modified shapes, patterns and also functions. It takes the form of valuable stimuli for buyers, though also for manufacturers, who can specifically prepare for the year ahead at Ambiente,” says Nicolette Naumann, Vice President of Ambiente. For 2019 the design studio has selected three thematic trends: Tasteful Residence, Quiet Surroundings and Joy-Filled Ambience. These trend worlds will be highlighted through the presentation of products from Ambiente exhibitors.

The trade fair will also feature some exclusive guided tours and talks by the design studio, offering in-depth glimpses into Ambiente trends. At 11:30 and 14:30 hrs each day, on the Ambiente Academy stage in Hall 9.1, Annetta Palmisano will be demonstrating the dominant styles of tomorrow, using a large number of examples. Following the talk, she and Claudia Herke will be giving a guided tour of the trends showcased at Galleria 1.

In addition, the Ambiente trends will also feature on a dedicated website, where the results of the trend investigation will be illustrated by examples of products, materials and specific color ranges: www.ambiente-trends.com.

Tasteful Residence – timeless elegance

A trend which stands for perfect craftsmanship and which creates a comfortable yet sophisticated atmosphere using specially chosen showpieces and unique items. The preferred materials will be hardwood, leather and Bouclé, in addition to velvet, velours and porcelain. Other special highlights will be colored glass and polished surfaces.

Quiet Surroundings – a place to withdraw to

Plain products that are close to nature, soft colors and respect for the original material create a natural environment that is ideal for anyone longing for a stress-free daily life that is full of peace and tranquility.  Natural materials such as wool, silk, hemp, wood, stone, clay and ceramics are combined. There is joy in experimenting and in applying traditional craft techniques. Recycling often plays a role.

Joy-Filled Ambience – styling as a form of self-expression

A happy, colorful trend world with bold combinations of colors and the charm of randomness: Diverse materials, an eccentric mix of patterns. This refreshingly unexpected style is dominated by botanical themes, geometric and oversized décor and vintage prints, to name but a few.

Further details and trend collages of all three style worlds can be found at ambiente.messefrankfurt.com/trends2019-press

Ambiente 2019 will be held from 8 to 12 February 2019.

Ambiente – a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, furnishings and ornaments, design concepts for the home, gifts, jewelry and fashion accessories. It is ‘The Show’ for the entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2018 featured around 4,441 exhibitors and attracted 134,600 trade visitors from 168 countries, presenting classic and innovative products over five days. This most important global consumer goods exhibition offers a wide range of events, programs for newcomers, trend presentations and award ceremonies, all at the same time.

Background information about Messe Frankfurt

Messe Frankfurt is the world’s biggest trade fair, convention and event organizer with its own premises. It employs a workforce of 2,400 at 30 sites and generates an annual revenue of around EUR 669 million. Thanks to far-reaching ties with the relevant sectors and an international sales network, the Group provides effective support for its customers and their business interests. By offering a wide range of services, both on site and online, Messe Frankfurt gives its global customers a consistently high level of flexible support in planning, organizing and running their events. This wide range of services includes renting exhibition premises, trade fair construction and marketing, human resources and food services. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).

Background Information about German Business Association (DWV)

The German Business Association (DWV) has been established in 2007 representing the German Business interests in Georgia. With more than 170 members it is the second largest bilateral foreign Business chamber and promotes the German-Georgian trade relations by providing support and services. The DWV Board is headed by the Chairman, Dr. h.c. Sascha Ternes (BlueOrchard Finance Ltd. - Representative Office in Georgia). The board also includes David Shengelia (Caparol Georgia), Giorgi Batlidze (BLC Law Office), Michael Hampel (HeidelbergCement Georgia), Andreas Heidingsfelder (Sheraton Grand Tbilisi Metechi Palace) and the German Embassy in Tbilisi as a consulting member. German entrepreneur Prof. Dr. Claus Hipp serves as an Honorary Chairman of the board. DWV is part of the German Chamber of Commerce and Industry network (DIHK), official representative of Messe Frankfurt Exhibition GmbH (www.messefrankfurt.com) and Senior Expert Service (www.ses-bonn.de) in Georgia.


For further information please contact:

Zaira Soloeva
Senior Project Manager
Official Representative of Messe Frankfurt Exhibition GmbH in Georgia and Armenia
Deutsche Wirtschaftsvereinigung (DWV)